Inbox placement rate — not open rate — is the metric that actually matters. Learn the 8 factors that determine where your emails land and how to fix them.
Category Archives: Articles
SPF, DKIM, and DMARC Explained: The Complete Email Authentication Guide
SPF, DKIM, and DMARC are the foundation of email deliverability. Learn what each one does, how to set them up, and why skipping them will land you in spam.
Email List Cleaning: How to Remove Invalid and Risky Addresses Before You Send
A dirty email list destroys your sender reputation and wastes budget. Learn how to clean your list, remove bad addresses, and protect your deliverability.
What Is Domain Warmup? A Complete Guide for Email Senders
Learn why domain warmup is essential for inbox placement, how it works, and how to do it right — without damaging your sender reputation.
The Importance of Email Verification Services
Email verification services are indispensable tools for businesses and individuals who rely on email communication. These services ensure that email addresses are valid and capable of receiving messages, thereby reducing bounce rates and enhancing the sender’s reputation. Key Benefits of Email Verification Services Reduction in Bounce Rates: By verifying email addresses, businesses can avoid sending …
Continue reading “The Importance of Email Verification Services”
The Critical Role of Warm-Up Email Services in Modern Communications
In the ever-evolving landscape of digital communication, email remains a cornerstone for businesses and individuals alike. However, new or dormant email accounts often face significant deliverability challenges, with messages frequently landing in spam folders rather than the intended inbox. This is where warm-up email services come into play, offering a strategic solution to enhance email …
Continue reading “The Critical Role of Warm-Up Email Services in Modern Communications”
How to attach a PDF file to a bulk email
There is a difference between attaching files in personal and bulk emails. The reason for this is because spam fighters want to protect consumers against malicious content. While your intentions behind file sharing are noble, file attachments on bulk email sends could expose recipients to nasty security risks. The file is added as an html …
Create and send personalized bulk emails
Are you still using the post office mailing services to send reports, invoices and documents to your clients? MailPipe email marketing and transactional messaging tools enables you to easily send email messages that are merged with attachments directly to your recipient’s inbox. Sending bulk attachments does have a few advantages. First files are sent to …
Email marketing trends 2021 (updated)
It is no secret that 2020 has brought us many surprises when it comes to how to promote products and services, but what has not changed is how important email has been for brands around the world. More email accessibility for small businessesIf the current health crisis has shown anything, it is that email is …
How To Write an Email With an Attachment
Knowing how to write an email with an attachment can increase your productivity by improving how you communicate with others. Regardless of the email’s subject, including an attachment correctly can directly impact the way it is received. Emails with attached files are a valuable communication tool, but they require knowledge and etiquette. In this article, …